After big research and studies we came up with a win win situation for that struggle they face in such an innovative way, and at the same time a way to encourage and highlight sustainability to be an active member and project for the society.

Green fashion with its moto “green environment- upcycle fashion” stroke as a sustainable idea, with managing the great amount of cut-offs and secondhand pieces with the efforts of our hardworking team and their simple yet talented machines and hands. Our talented team is mainly based on the women fighters from these slums who refused to give up to theirs hard circumstances between unemployment, violence and marginalization. Now after all they’re able to create original fashionable pieces that are ready to compete in the market. With an amazing cause to promote for their case besides helping and saving their environment.

We created a professional team of fashion designers, and now our line started with pieces that are 70-90% made of cut-offs, we trained number of women from that slum and other slums and our products made huge success in some of our local and international fashion exhibitions. Now we have our social media pages and other communication channels to help us grow our project in a bigger scale after our products proved their success

 Our consumers are interested in our products because

Firstly: we have original designs and products that would make them feel unique.

Secondly: our products are environmentally friendly and are helping with the sustainability cause.

Last: Our products support huge part of our community which is marginalized and disadvantaged women, and at the same time it advertises the concept of green economy which means that economic development can go hand in hand with keeping our environment safe .