Multicolored Jacket

Clothing size, jeans size, American size English size, trouser size, inch size, unisex size – a variety of numbers and letters, all of which end up meaning the same thing: Clothing size. To understand the jumble of information, one must realise that there is no internationally accepted standard for clothes sizes. Each individual manufacturer tailors and styles differently and caters to and adapts its sizes to the mean average of the population within its own country of origin. Brands base their sizes on their national data base. Scandinavian brand sizes usually run towards long and slender, southern European labels tend to have smaller and more delicate fits, whereby North America manufacturers prefer larger and shorter fits. In addition, many manufactures often take into consideration a particular fit for targeted customer groups. This explains why some brands have sleeves that are perhaps longer than others and other brands a regular fitted sleeve.